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Teamlead CRM & Retention (D2C Subscription Focus) Job Opening In Berlin – Now Hiring her1 GmbH


Job description

Your mission

As Lead CRM & Retention, you take full strategic and operational ownership of all our Customer Loyalty initiatives.

Your core mission is to drive Customer Lifetime Value (CLV) by rapidly scaling our subscription model and drastically reducing churn.

You will lead and grow a small team and act as the central driver for retention across the entire business.

What You’ll Do:

  • CLV & Retention Ownership: Define and own all loyalty KPIs (Churn, Retention Rate, CLV, Subscription-Retention) and all actions to hit these targets.
  • Subscription Scaling: Develop and test strategies to drive subscription sign-ups and increase customer commitment (e.g., upsell logic, offers, pricing).
  • Churn Prevention: Lead the design and implementation of sophisticated measures to proactively reduce cancellations (e.g., exit flows, dynamic offers, personalised benefit communication).
  • Cohort Analysis & Optimisation: Deep-dive into customer behaviour and segments to derive high-impact CRM measures (e.g., timing for winback, identifying churn patterns).
  • Lifecycle Automation: Strategise and implement automated, trigger-based customer journeys across Email (Klaviyo), WhatsApp, and other channels (e.g., SMS).
  • Testing & Tool Stack: Define the A/B testing roadmap for CRM mechanics and incentives.

    Operate and optimise our CRM and analytical tools (Klaviyo, Bythenumbers, KLAR, Loop).
  • Team Leadership: Provide technical and mental leadership for the CRM team, guiding their development and performance.
  • Cross-Functional Drive: Ensure smooth, high-impact collaboration with Performance, Content, Data, and Product teams.

Your profile

YOU BRING

  • 6+ years of hands-on experience in CRM, Retention, or E-commerce Marketing, ideally in a D2C Subscription environment.
  • Expert analytical skills in cohort analysis, segmentation, and managing core CRM KPIs (CLV, Churn Rate, CM2).
  • Deep practical expertise with a major CRM platform like Klaviyo (automation, segmentation, performance analysis).
  • Proven Know-how in subscription models and a track record of implementing effective churn prevention strategies.
  • Ability to prioritise complex initiatives, drive a testing roadmap, and translate data into structured action.
  • Strong ownership mindset: You are proactive, make decisions, and drive topics from concept to execution.
  • Leadership potential: You act as a role model and can provide clear, solution-oriented guidance to a team.
  • (Preferred) Experience with analytical tools like Bythenumbers, Klar, or Loop.

About us

HER ONE empowers women through personalized wellness solutions, nurturing health and beauty at every life stage.



Our customer-centric, digital-first approach seamlessly blends nature and science, creating effortless healthy habits.



From gut health to beauty, overall well-being to weight management, our carefully crafted range—including functional snacks—supports the modern woman's journey to her best self.




Required Skill Profession

Information And Record Clerks


  • Job Details

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Unlock Your Teamlead CRM Potential: Insight & Career Growth Guide


Real-time Teamlead CRM Jobs Trends (Graphical Representation)

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Are You Looking for Teamlead CRM & Retention (D2C Subscription Focus) Job?

Great news! is currently hiring and seeking a Teamlead CRM & Retention (D2C Subscription Focus) to join their team. Feel free to download the job details.

Wait no longer! Are you also interested in exploring similar jobs? Search now: .

The Work Culture

An organization's rules and standards set how people should be treated in the office and how different situations should be handled. The work culture at her1 GmbH adheres to the cultural norms as outlined by Expertini.

The fundamental ethical values are:

1. Independence

2. Loyalty

3. Impartiapty

4. Integrity

5. Accountabipty

6. Respect for human rights

7. Obeying Germany laws and regulations

What Is the Average Salary Range for Teamlead CRM & Retention (D2C Subscription Focus) Positions?

The average salary range for a varies, but the pay scale is rated "Standard" in Berlin. Salary levels may vary depending on your industry, experience, and skills. It's essential to research and negotiate effectively. We advise reading the full job specification before proceeding with the application to understand the salary package.

What Are the Key Qualifications for Teamlead CRM & Retention (D2C Subscription Focus)?

Key qualifications for Teamlead CRM & Retention (D2C Subscription Focus) typically include Information And Record Clerks and a list of qualifications and expertise as mentioned in the job specification. The generic skills are mostly outlined by the . Be sure to check the specific job listing for detailed requirements and qualifications.

How Can I Improve My Chances of Getting Hired for Teamlead CRM & Retention (D2C Subscription Focus)?

To improve your chances of getting hired for Teamlead CRM & Retention (D2C Subscription Focus), consider enhancing your skills. Check your CV/Résumé Score with our free Tool. We have an in-built Resume Scoring tool that gives you the matching score for each job based on your CV/Résumé once it is uploaded. This can help you align your CV/Résumé according to the job requirements and enhance your skills if needed.

Interview Tips for Teamlead CRM & Retention (D2C Subscription Focus) Job Success

her1 GmbH interview tips for Teamlead CRM & Retention (D2C Subscription Focus)

Here are some tips to help you prepare for and ace your Teamlead CRM & Retention (D2C Subscription Focus) job interview:

Before the Interview:

Research: Learn about the her1 GmbH's mission, values, products, and the specific job requirements and get further information about

Other Openings

Practice: Prepare answers to common interview questions and rehearse using the STAR method (Situation, Task, Action, Result) to showcase your skills and experiences.

Dress Professionally: Choose attire appropriate for the company culture.

Prepare Questions: Show your interest by having thoughtful questions for the interviewer.

Plan Your Commute: Allow ample time to arrive on time and avoid feeling rushed.

During the Interview:

Be Punctual: Arrive on time to demonstrate professionalism and respect.

Make a Great First Impression: Greet the interviewer with a handshake, smile, and eye contact.

Confidence and Enthusiasm: Project a positive attitude and show your genuine interest in the opportunity.

Answer Thoughtfully: Listen carefully, take a moment to formulate clear and concise responses. Highlight relevant skills and experiences using the STAR method.

Ask Prepared Questions: Demonstrate curiosity and engagement with the role and company.

Follow Up: Send a thank-you email to the interviewer within 24 hours.

Additional Tips:

Be Yourself: Let your personality shine through while maintaining professionalism.

Be Honest: Don't exaggerate your skills or experience.

Be Positive: Focus on your strengths and accomplishments.

Body Language: Maintain good posture, avoid fidgeting, and make eye contact.

Turn Off Phone: Avoid distractions during the interview.

Final Thought:

To prepare for your Teamlead CRM & Retention (D2C Subscription Focus) interview at her1 GmbH, research the company, understand the job requirements, and practice common interview questions.

Highlight your leadership skills, achievements, and strategic thinking abilities. Be prepared to discuss your experience with HR, including your approach to meeting targets as a team player. Additionally, review the her1 GmbH's products or services and be prepared to discuss how you can contribute to their success.

By following these tips, you can increase your chances of making a positive impression and landing the job!

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